Marketing policy

Monsanto: “Biotechnology and food products - entire matter in the opinion. Monsanto considers that you have the right to know all opinions on this question”. Entire the advertising actions Of monsanto contained references to the ecological groups (such as “the friends [Grinpie]” and Earth) and information about how it is possible to be connected with them, thus it was created impression, that the dialogue was begun precisely Monsanto and goes always. Meanwhile the groups, indicated in the advertisement, never and heard any proposals from the side of corporation and gave any permissions to the use of these references in the advertisement. “The dialogue” also included conducting the open for the general public encounters and conferences, such as “the genetically modified organisms: the searches for balance”, carried out in March 1999 in Brussels. Payment for one participant was almost 640 dollars, which made the participation of the majority of public opponents and groups simply impossible. Monsanto: “For 20 years of the introduction of biotechnology by the company Of monsanto were carried out the serious studies, which confirm greater safety and nutritiousness of our products in comparison with their standard analogs. They (with respect to the genetically changed potatoes) were approved by the government agencies more than in 20 countries”. These statements were disputed by the British agency on the advertising standards (ASA), which came out against some positions in the advertisement of corporation, released in September 1999. In the report ASA it is written, that the corporation erroneously stated in the advertisement that the genetically changed potatoes and tomatoes were checked and approved for sale in Great Britain. ASA also refuted the unsubstantiated assertion of corporation that the genetically changed harvests were reared in “to the more suitable and favorable environment”, than usual cultures. Of the corporations Of monsanto it was indicated in the future not use these statement. It was also forbidden declare, that the migration of the genes of different organisms is only the offshoot of traditional selection and that the positive effect from the use of the genetically changed tomatoes was already proven. ASA condemned Monsanto for the propagation “false, unproven, contributing confusion” statements. Monsanto: “Special marking? Monsanto completely supports this”.