The society

Monsanto: “Special marking? Monsanto completely supports this”. Monsanto was the first company, which attempted to import in the European Union the genetically changed production without the special marking. Heated argument around the genetically changed production developed itself in the European Union in 1999, especially strongly in Great Britain. It was caused, at least partly, by the powerful Pr- campaign Of monsanto. However, the quantity of means, which corporations put in [GI], which means, that so simply they they will not be returned. Pressure from their side all is strengthened, and Pr- services develop new methods, while dispute in essence it is aimed to the adoption or the nonacceptance [GI] in Europe. DuPont, until recently the most important in the world chemical company, developed on the television action let us " compose list for the planet” along the advertisement of production, manufactured on the basis of the genetically changed soya. Another important chemical company Of hoechst, at present the part of the corporation Of aventis, carries out the policy of environmental protection on its sites in the Internet. Novartis, based in Switzerland, speaks in favor of the thinner approach of [pablik] of [rileyshnz] to the advertising of its activity, including financial support “of the fund for steady development” and wide illumination of its activity. Attempts to limit the propagation of the oppositional opinions For these European transnational companies, giants with the best understanding of the European public, and for the American corporations the restraint can be paid rather well with the advent of BY [GI] of the second generation, whose products will be more attractive for the society. Moreover of structure on the policy formulation (as, for example, the European Commission) it packs means into the new school programs, which support biotechnology, and into the training seminars for [pablik] of [rileyshnz] for the [GI]- scientists (instruction in the most intelligible and attractive methods of the idea of information about [GI]).